Energy Drink Labels

Energy drink labels are artistic and powerful marketing tools. The packaging of any product has a powerful impact on the product's success or failure because it catches the consumer's attention, conveys important information about the product, and creates certain feelings or assumptions in the potential consumer. Some products tend to rely on subtle packaging that relates important information without being too flashy, while other products rely on the shock value of packaging to catch the attention of consumers and convince them to try the product. Because there are so many brands and types of energy drinks, energy drink labels create the first impression for each one.

Though energy drinks give fuel and energy, they cannot replace food. However, each energy drink contains some essential and important ingredients. For the wide variety of energy drinks, the nutrition facts on the container give valuable information. In the U.S., the nutritional facts label lists the supplied percentage of recommended nutrients based on the average 2000 calorie a day diet. These Reference Daily Intake values come from the highest 1968 Recommended Dietary Allowances for each nutrient in order to assure that the needs of all age and sex combinations were met.